Jay winsten and the designated driver campaign net. In addition, winsten persuaded hollywood television studios to include lines of dialogue encouraging use of the designated driver in the scripts of. Jay winsten served as coeditor of the threevolume work, origins of human cancer, with nobel laureate james d. Designated driver turns 21 jay winsten, a professor in the school of public health at harvard, teamed with hollywood writers and producers to popularize the concept of the designated driver. Jay winsten and the designated driver campaign 10 steps. He is best known for his work in social marketing, spearheading highprofile national social campaigns on designated driving, youth violence, and youth mentoring.
Among frequent drinkers, 54% had been driven home by a designated driver. Jay winsten and the designated driver campaign swot analysis. Thus as a practical and ethical matter a designated driver is a person who abstains from alcohol on a social occasion in order to drive his or her. Jay winsten and the designated driver campaign pestel analysis get your case studies. May 23, 20 harvard scholar working with hollywood to curb distracted driving in the late eighties he called on writers and producers to help send a similar message about drunk driving. Designated driver jay winsten is an associate dean at the harvard school of public health. Jay winstens designated driver campaign was highlighted on more than 160 primetime programs over four u. The recorder professor behind designated drivers takes. Trained as a molecular biologist at johns hopkins university and harvard medical school, dr. Jay winsten, a professor in the school of public health at harvard, teamed with hollywood writers and producers to popularize the concept of the designated driver. May, 2010 life of the party while the designated driver concept took root in scandinavia, the u. To tackle the problem of driving after drinking, the leading cause of death among young adults in the nation, the harvard school of public healths hsph jay winsten created the designated driver campaign in 1988, mobilizing hollywoods first industrywide initiative to. Winsten is working with federal highway safety officials to design a campaign that will help shift casual attitudes toward distracted driving, in much the way designated drivers changed attitudes. Boston a harvard university professor who introduced americans to the concept of designated drivers to deter drunken driving now is taking on.
Harvard professor behind designated drivers takes on distracted. Chan school of public health director jay winsten spearheaded a. Among americans under the age of 30, 52% had actually been a designated driver. Professor behind designated drivers takes on distracted ones. The day professor behind designated drivers takes on. In the 21 years since the designated driver first took the car keys, the media and communications landscape has undergone a radical transformation. A harvard university professor who introduced americans to the concept of designated drivers to deter drunken driving is now taking on the deadly problem of motorists distracted by cellphones and. Jay winsten, the frank stanton director of the school of public healths center for health communication at harvard, says with enough pull, and the help of the creative forces behind some of the. Dec 14, 2009 jay winsten, a professor in the school of public health at harvard, teamed with hollywood writers and producers to popularize the concept of the designated driver. Stories save lives power of storytelling in leadership.
Chan school of public health and the frank stanton director of the schools center for health communication. Harvard center helped to popularize solution to a national problem jay winsten, frank stanton director of the center for health communication june 1, 2010 more than two decades after the concept was first introduced in the united states, the designated driver is all grown up today. Designated driver campaign turns 21 the boston globe. Nov 30, 2018 there wouldnt have been a designated driver campaign were it not for the tragic death at the hands of a drunk driver. The terms designated driver and designated driving commonly known as dd, refer to the selection of a person who remains sober as the responsible driver of a vehicle whilst others have been allowed to drink alcoholic beverages. Apr 06, 2017 harvard university professor jay winsten, who introduced americans to the designated driver to help deter alcoholinfused crashes, stands for a photograph, wednesday, april 5, 2017, in boston. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as the designated driver campaign, to rapidly diffuse the designated driver into the american lexicon and culture.
The jay winsten and the designated driver campaign case consisted of a central issue to the organization. Harvard scholar works with hollywood to end distracted driving. Jay winsten and the designated driver campaign center for health communication at the harvard t. Popularizer of designated driver concept cant get drivers.
Designated driver campaign, which helped sharply reduce drunken driving fatalities. Dec 20, 2018 the designated driver campaign aims to spread the word about the importance of always having a driver whos sober initiated in scandinavian nations in the 1980s, the campaign got its start. Professor behind designated drivers takes on distracted ones 5 april 2017, by bob salsberg harvard university professor jay winsten, who introduced americans to the designated driver to help. This harvard professor used tv sitcoms to fight drunk. Jay winsten and the designated driver the authors of the book switch tell the story of harvard public health professor jay winsten. Associate dean for health communication frank stanton director, center for health communication. Winsten, a harvard scholar who helped popularize the concept of the designated driver three decades ago to fight drunk driving, is working on a campaign to fight distracted driving. A harvard university professor who introduced americans to the concept of designated drivers is now taking on distracted driving.
Harvard university professor jay winsten, who introduced americans to the designated driver to help deter alcoholinfused crashes, stands for a photograph, wednesday, april 5, 2017, in boston. Designated driving comes to primetime news the harvard. Winstens bestknown initiative, the harvard alcohol project, conducted in collaboration with major hollywood studios and leading television networks, demonstrated how a new social conceptthe designated drivercould be rapidly introduced into american culture through mass communication, importing the concept from scandinavia. Jay winsten and the designated driver campaign case study. Jay winsten is not a household name, but everyone recognizes the term designated driver, which the harvard professor brought to the united states, popularized, and turned into a social norm. Case memo jay winsten and the designated driver campaign. Jay winsten and the designated driver campaign case. Professor behind designated drivers takes on distracted. The authors of the book switch tell the story of harvard public health professor jay winsten. Jay winsten and the designated driver campaign case analysis. Life of the party while the designated driver concept took root in scandinavia, the u. The harvard university scholar helped popularize the concept of the designated driver in the united states three decades ago. Nov 16, 2001 in 1988, jay winsten, a professor at the harvard school of public health and the director of the schools center for health communication, conceived a plan to use television to introduce a new social conceptthe designated driver to north america.
Jay winsten and the designated driver campaign case solution. He also serves as senior communications advisor to the united nations special envoy for malaria. Jay winsten is consulting with federal and massachusetts officials to develop a new generation of public awareness messages. Winsten credits a combination of factors for the drop, including new laws, stricter enforcement, and the designated driver campaign. Jay winsten is an associate dean at the harvard school of public health and the director of the schools frank stanton center for health communication. Designated driver program arose from tragic crash that. Networking doesnt have to be selfserving 1businessworld. Harvard professor behind designated drivers takes on. In the united states at the time, this concept didnt even exist. Major hbr cases concerns on a whole industry, a whole organization or some part of organization. Jay winsten and the designated driver campaign hbr store.
Winsten s bestknown initiative, the harvard alcohol project, conducted in collaboration with major hollywood studios and leading television networks, demonstrated how a new social conceptthe designated driver could be rapidly introduced into american culture through mass communication, importing the concept from scandinavia. There wouldnt have been a designated driver campaign were it not for the tragic death at the hands of a drunk driver. Writers included the campaigns designated driver message into the scripts of more than 160 primetime television episodes throughout 4 tv times. Designated driver campaign, which successfully introduced the designated driver concept into the american culture, contributing to a sharp decline in alcoholrelated traffic fatalities and injuries.
Jay winsten and the designated driver campaign advanced. In the 1980s, winsten studied a scandinavian concept called a designated driver. Jay winsten is not a household name, but everyone recognizes the term designated driver, which the harvard professor brought to the united states, popularized, and. Jay winsten is consulting with federal and massachusetts officials to develop a new generation of public awareness. The below article is for sample formatting of case solution only. Jay winsten and harvard have been very reasonable and. Sep 14, 2018 jay winsten and the designated driver. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as. The centers mission is to mobilize the immense power of mass communication to motivate positive behavior change.
Apr 05, 2017 harvard university professor jay winsten, who introduced americans to the designated driver to help deter alcoholinfused crashes, stands for a photograph, wednesday, april 5, 2017, in boston. The program was introduced in canada in 1986 by hiram walker and sons as the canadian club designated driver program. Analysis this harvard professor used tv sitcoms to fight. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as the designated driver campaign, to rapidly diffuse the designated driver into the american. How to reduce distracted driving in same way as drunk driving.
Jay winsten is an associate dean at the harvard school of public health and the frank stanton director of the schools center for health communication. Reporting on the centers campaign, the chronicle of philanthropy wrote, many grant makers say it was the success of the campaign that persuaded them that skillful work with news and entertainment media can. Apr 05, 2017 a harvard university professor who introduced americans to the concept of designated drivers to deter drunken driving is now taking on the deadly problem of motorists distracted by cellphones and. Chan school of public health and wellness director jay winsten led a nationwide mass media campaign, the harvard alcohol project, likewise understood as the designated driver campaign, to quickly diffuse the designated driver into the american. So winsten and his team brought the idea to the us. Jul 02, 2019 on the eve of the july 4 holiday period, when an estimated 41 million americans will be on the road, the gazette spoke to jay winsten, the frank stanton center director and the schools associate dean for communication. In the late 1980s, winsten, learned about the designated driver norm that was prevalent in scandinavian. The entire island became part of a designated driver. Professor behind designated drivers takes on issue of distracted drivers. Jay winsten, director of the center for health communication at the harvard school of public health, gave us the media campaign in the 1980s that made the designated driver part of the.
Case description of jay winsten and the designated driver campaign case study. Harvard chan school to tackle distracted driving harvard. According to the roper poll, the proportion of americans serving as a designated driver reached 37% in 1991. More than 3 million young people are currently served by mentoring programs each year, compared with 300,000 when the center began the campaign, winsten said. Chan school of public health and wellness director jay winsten led a nationwide mass media campaign, the harvard alcohol project, likewise understood as the designated driver campaign, to quickly diffuse the designated driver into the american lexicon and culture.
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