Winsten, a harvard scholar who helped popularize the concept of the designated driver three decades ago to fight drunk driving, is working on a campaign to fight distracted driving. In addition, winsten persuaded hollywood television studios to include lines of dialogue encouraging use of the designated driver in the scripts of. In the late 1980s, winsten, learned about the designated driver norm that was prevalent in scandinavian. The recorder professor behind designated drivers takes. Case description of jay winsten and the designated driver campaign case study. Jay winsten and the designated driver campaign case study. Nov 30, 2018 there wouldnt have been a designated driver campaign were it not for the tragic death at the hands of a drunk driver. Trained as a molecular biologist at johns hopkins university and harvard medical school, dr.
Jay winsten wbztv he started working with wbz on the designated driver concept. May, 2010 life of the party while the designated driver concept took root in scandinavia, the u. Harvard university professor jay winsten, who introduced americans to the designated driver to help deter alcoholinfused crashes, stands for a photograph, wednesday, april 5, 2017, in boston. Harvard professor behind designated drivers takes on distracted. Among americans under the age of 30, 52% had actually been a designated driver. This harvard professor used tv sitcoms to fight drunk. Jan 17, 1989 jay winsten, director of the harvard alcohol project, persuaded the three big television networks to produce and air public service announcements pushing the idea of the designated driver, the. The authors of the book switch tell the story of harvard public health professor jay winsten. Designated driver campaign, which successfully introduced the designated driver concept into the american culture, contributing to a sharp decline in alcoholrelated traffic fatalities and injuries.
Professor behind designated drivers talks distractions. In the 21 years since the designated driver first took the car keys, the media and communications landscape has undergone a radical transformation. Designated driver campaign turns 21 the boston globe. Jay winsten and the designated driver campaign net.
Analysis this harvard professor used tv sitcoms to fight. Apr 06, 2017 harvard university professor jay winsten, who introduced americans to the designated driver to help deter alcoholinfused crashes, stands for a photograph, wednesday, april 5, 2017, in boston. The day professor behind designated drivers takes on. Chan school of public health and the frank stanton director of the schools center for health communication. May 23, 20 harvard scholar working with hollywood to curb distracted driving in the late eighties he called on writers and producers to help send a similar message about drunk driving.
The harvard university scholar helped popularize the concept of the designated driver in the united states three decades ago. Associate dean for health communication frank stanton director, center for health communication. Winsten is working with federal highway safety officials to design a campaign that will help shift casual attitudes toward distracted driving, in much the way designated drivers changed attitudes. Jay winsten served as coeditor of the threevolume work, origins of human cancer, with nobel laureate james d. The terms designated driver and designated driving commonly known as dd, refer to the selection of a person who remains sober as the responsible driver of a vehicle whilst others have been allowed to drink alcoholic beverages. Jay winsten and the designated driver campaign hbr store. Professor behind designated drivers takes on issue of distracted drivers. Chan school of public health director jay winsten spearheaded a. Networking doesnt have to be selfserving 1businessworld. Harvard center helped to popularize solution to a national problem jay winsten, frank stanton director of the center for health communication june 1, 2010 more than two decades after the concept was first introduced in the united states, the designated driver is all grown up today. Chan school of public health and wellness director jay winsten led a nationwide mass media campaign, the harvard alcohol project, likewise understood as the designated driver campaign, to quickly diffuse the designated driver into the american lexicon and culture. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as the designated driver campaign, to rapidly diffuse the designated driver into the american lexicon and culture. Jay winstens designated driver campaign was highlighted on more than 160 primetime programs over four u.
A harvard university professor who introduced americans to the concept of designated drivers is now taking on distracted driving. Designated driver jay winsten is an associate dean at the harvard school of public health. Jay winsten and the designated driver campaign case solution. Among frequent drinkers, 54% had been driven home by a designated driver. Jay winsten and the designated driver campaign center for health communication at the harvard t. Winsten credits a combination of factors for the drop, including new laws, stricter enforcement, and the designated driver campaign. Dec 14, 2009 jay winsten, a professor in the school of public health at harvard, teamed with hollywood writers and producers to popularize the concept of the designated driver. Jay winsten, a professor in the school of public health at harvard, teamed with hollywood writers and producers to popularize the concept of the designated driver.
Jay winsten, the frank stanton director of the school of public healths center for health communication at harvard, says with enough pull, and the help of the creative forces behind some of the. Designated driver turns 21 jay winsten, a professor in the school of public health at harvard, teamed with hollywood writers and producers to popularize the concept of the designated driver. Winstens bestknown initiative, the harvard alcohol project, conducted in collaboration with major hollywood studios and leading television networks, demonstrated how a new social conceptthe designated drivercould be rapidly introduced into american culture through mass communication, importing the concept from scandinavia. Designated driver campaign, which helped sharply reduce drunken driving fatalities. Jay winsten and the designated driver the authors of the book switch tell the story of harvard public health professor jay winsten.
Apr 05, 2017 a harvard university professor who introduced americans to the concept of designated drivers to deter drunken driving is now taking on the deadly problem of motorists distracted by cellphones and. Jay winsten and the designated driver campaign pestel analysis get your case studies. Jay winsten is consulting with federal and massachusetts officials to develop a new generation of public awareness messages. The jay winsten and the designated driver campaign case consisted of a central issue to the organization.
According to the roper poll, the proportion of americans serving as a designated driver reached 37% in 1991. Case memo jay winsten and the designated driver campaign. Jay winsten is not a household name, but everyone recognizes the term designated driver, which the harvard professor brought to the united states, popularized, and turned into a social norm. Thus as a practical and ethical matter a designated driver is a person who abstains from alcohol on a social occasion in order to drive his or her. Writers included the campaigns designated driver message into the scripts of more than 160 primetime television episodes throughout 4 tv times. Boston a harvard university professor who introduced americans to the concept of designated drivers to deter drunken driving now is taking on. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as the designated driver campaign, to rapidly diffuse the designated driver into the american.
Professor behind designated drivers takes on issue of. Life of the party while the designated driver concept took root in scandinavia, the u. Nov 16, 2001 in 1988, jay winsten, a professor at the harvard school of public health and the director of the schools center for health communication, conceived a plan to use television to introduce a new social conceptthe designated driver to north america. Jay winsten and the designated driver campaign 10 steps. Jay winsten is an associate dean at the harvard school of public health and the director of the schools frank stanton center for health communication. He was the driving force behind the harvard alcohol project, which introduced and popularized the social concept of the designated driver in the united states. Jay winsten and the designated driver campaign swot analysis. In the united states at the time, this concept didnt even exist. Sep 14, 2018 jay winsten and the designated driver. Stories save lives power of storytelling in leadership. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as. Jay winsten and the designated driver campaign case.
Professor behind designated drivers takes on distracted. He is best known for his work in social marketing, spearheading highprofile national social campaigns on designated driving, youth violence, and youth mentoring. Jay winsten, director of the center for health communication at the harvard school of public health, gave us the media campaign in the 1980s that made the designated driver part of the. Winsten s bestknown initiative, the harvard alcohol project, conducted in collaboration with major hollywood studios and leading television networks, demonstrated how a new social conceptthe designated driver could be rapidly introduced into american culture through mass communication, importing the concept from scandinavia. Jay winsten is not a household name, but everyone recognizes the term designated driver, which the harvard professor brought to the united states, popularized, and. Jay winsten is consulting with federal and massachusetts officials to develop a new generation of public awareness. Dec 20, 2018 the designated driver campaign aims to spread the word about the importance of always having a driver whos sober initiated in scandinavian nations in the 1980s, the campaign got its start. He also serves as senior communications advisor to the united nations special envoy for malaria.
Jay winsten, director of the harvard alcohol project, persuaded the three big television networks to produce and air public service announcements pushing the idea of the designated driver, the. Professor behind designated drivers takes on distracted ones. The below article is for sample formatting of case solution only. Professor behind designated drivers takes on distracted ones 5 april 2017, by bob salsberg harvard university professor jay winsten, who introduced americans to the designated driver to help. Jay winsten s designated driver campaign was highlighted on more than 160 primetime programs over four u. The entire island became part of a designated driver. Harvard scholar works with hollywood to end distracted driving. In public communication campaigns, edited by ronald e. Jay winsten is consulting with federal and massachusetts officials to. In the 1980s, winsten studied a scandinavian concept called a designated driver. So winsten and his team brought the idea to the us. Jay winsten and harvard have been very reasonable and. A harvard university professor who introduced americans to the concept of designated drivers to deter drunken driving is now taking on the deadly problem of motorists distracted by cellphones and.
The designated driver concept was developed in scandinavia over several decades beginning in the 1920s, leading to a formalized designated driver program in the 1980s. Designated driver program arose from tragic crash that. The designated driver campaign was the idea of harvard school of public healths jay winsten. Chan school of public health director jay winsten spearheaded a national mass media campaign, the harvard alcohol project, also known as the. Jay winsten is an associate dean at the harvard school of public health and the frank stanton director of the schools center for health communication. Chan school of public health and wellness director jay winsten led a nationwide mass media campaign, the harvard alcohol project, likewise understood as the designated driver campaign, to quickly diffuse the designated driver into the american. There wouldnt have been a designated driver campaign were it not for the tragic death at the hands of a drunk driver. To tackle the problem of driving after drinking, the leading cause of death among young adults in the nation, the harvard school of public healths hsph jay winsten created the designated driver campaign in 1988, mobilizing hollywoods first industrywide initiative to. Designated driving comes to primetime news the harvard. The centers mission is to mobilize the immense power of mass communication to motivate positive behavior change.
Reporting on the centers campaign, the chronicle of philanthropy wrote, many grant makers say it was the success of the campaign that persuaded them that skillful work with news and entertainment media can. Popularizer of designated driver concept cant get drivers. Apr 05, 2017 harvard university professor jay winsten, who introduced americans to the designated driver to help deter alcoholinfused crashes, stands for a photograph, wednesday, april 5, 2017, in boston. Jay winsten and the designated driver campaign advanced. Wbz created public service announcements, and recruited celebrities to join the campaign, while editorials spelled at the high stakes, encouraging people to pick a driver who wouldnt drink alcohol when they went out on the town. More than 3 million young people are currently served by mentoring programs each year, compared with 300,000 when the center began the campaign, winsten said. Jay winsten and the designated driver campaign case analysis.
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